Agriom specialises in breeding plant varieties for the production of floriculture and soft fruit crops.
Located in the vicinity of the company’s central breeding facility in the Dutch town of De Kwakel are seven joint-venture companies, each of which excels in activities involving a specific crop. These companies are subsidiaries (most of which have internationally operating or foreign shareholders) which were established to promote the identity of their previously successful breeding efforts in the market in which each subsidiary operates. These shareholders are excellent companies with leading positions in the global market. Agriom participates in each of these joint ventures.
Together with its partners, Agriom follows the global developments in the floriculture and fruit production sectors. Responding to changing market demands regarding product characteristics or colours involves a continuous process of development and selection.Breeding assistance as serviceIn addition to breeding activities implemented within the joint-venture companies, Agriom conducts breeding and research activities for other propagation and/or production companies and provides them with assistance regarding their breeding operations.
This assistance can range from consulting services to the complete design and implementation of a breeding project. Agriom also conducts breeding-related research.
Agriom and Hydrangea Breeders Association welcome you at the FloraHolland Trade Fair, from Wednesday 8 to Friday 10 November. The exclusive double-flowered Dewi Delphinium varieties excel in growth and shelf life. The collaboration between Agriom and Nico Wigchert results in varieties for specific climate areas, making this flower year round available. The Dewi varieties are grown in the Netherlands, France and Portugal as well as in Kenya, Ecuador and Colombia. Recently, Dewi Dark Angel was named Best Novelty in the Summer Flowers category at the Proflora in Bogota, Colombia. A wide color palette is shown at the fair: Dewi Boy, Dewi Lady, Dewi Blue Star, Dewi Siberia, Dewi Spijker and the new Dewi Cristel. HBA shows the impressive Royal hydrangea cut flower-series as Classic varieties: Navy, Benefit, Surprise and the new Palace and Queen. Also a double-flowered cut hydrangea is on display. We are looking forward to meeting you at our booth 22.8 in Hall 2.
FloraHolland Trade FairAalsmeer
Agriom -DelphiniumHBA -Hydrangeacutflowers
To carry out its plant breeding activities, Agriom has 7000 m2 of greenhouse space in which each crop has its own section that provides excellent climate conditions. The keeping quality of the products can be tested under standardised conditions in a vase life testing facility. Agriom also has special areas reserved for disease-resistance testing and a tissue culture laboratory that enables the rapid propagation of new products when necessary. It can also be used for other activities to support plant breeding such as mutagenisis, the production of virus-free plants, ploidy modification and embryo rescue. These breeding activities are conducted by the academic staff (graduated from Wageningen University) and their assistants.
The breeding operations at Agriom are based on traditional methods of plant breeding. Making the best possible use of the natural genetic variation existing in every plant makes it quite possible to arrive at improvements in the assortment. The result is the generation of varieties displaying better production characteristics and a superior quality. Our programme complies completely with the registration requirements stipulated in the Nagoya Protocol.
In addition to assisting breeding projects and conducting research, Agriom has also acquired substantial commercial experience over the years, particularly in foreign markets. This international involvement in the commercial development of various products ensures an effective approach. The combination of extensive experience and excellent products - plus the close collaboration between the worlds of commerce and research - has already proven highly successful. Agriom's working methods have led to the introduction of new varieties in such crops as hydrangea, chrysanthemum, kalanchoe, rose, pot rose, hibiscus, spathiphyllum, begonia, Euphorbia fulgens, poinsettia and New Guinea Impatiens.
Agriom provides expertise in a wide range of areas including breeding, consulting, research and market development.
Agriom’s access to academic expertise and our extensive practical experience with many floriculture and soft fruit crops enables us to develop both small and large-scaled breeding programmes for many crops.
Agriom’s comprehensive knowledge of subsidies for launching new projects plus our efficient and effective procedures for developing these projects makes us the ideal partner for assisting in the start-up of a new breeding programme. Professional consultants guide the various steps in this process towards achieving the desired results.
Agriom’s extensive network of distributors and partners means that we are closely involved in international market developments and trends. By responding promptly to these turns of events, Agriom is able to develop the products for its partners that the market wants.
Agriom has access to facilities needed to conduct various kinds of research related to the needs of the floriculture sector. These could range from keeping quality testing to literature reviews. Our close contacts with organisations such as Wageningen University keep us informed of the latest developments.
The objective, development and implementation of a breeding programme are established in close consultation with the customer. Agriom’s international network and knowledge of both the Dutch and foreign markets guarantee success in the introduction of new varieties.
Agriom works with the partner in discussing the desired objectives. These are then used to develop a breeding programme which is followed step by step.
The results of crossings are used when needed to adjust the breeding programme to attain the proposed objectives.
The varieties that meet or come closest to meeting the objectives are selected in cooperation with the partner. By sharing each other’s expertise, the most suitable promotional activities are then used to market these varieties.
Ever since beginning its breeding activities in 1985, Agriom and its partners have been successful in developing new varieties in a wide range of floriculture and soft fruit crops.
News from Agriom and its partners.
Enjoy the beauty of Kanmara® Splendour. from May till October. Available in a
The Kalanchoe clones are in full bloom. So, busy time for the selection team
Vanilla Ice is an elegant lightly scented rose with very high production
With effect from 1 November, Jaap Stelder (52) has joined the management team of Agriom
New in the Royal series is the red hydrangea Royal Queen. The ‘classic’ variant of Royal Queen turns
Newest addition to the large HBA-assortiment is the special mophead hydrangea Curly® Sparkle with its
Enjoy this summer from 23 July to 7 August our HBA hydrangeas in Landschloss Zuschendorf at Pirna.
Blooming Innovations is testing the violet small flowered Pop-Up in its nurseries in Kenya.
Various Dewi varieties of Nico Wigchert have been successfully tested and grown in Gilgil
The Dutch Media jury: Hibiscus is a relatively unknown patio plant. The beautiful exotic
Last week the HBA hydrangea clone trials were exposed by Kötterheinrich and Heuger.
The jury distinguished the Hydrangea macrophylla Frisbee® Hot Pink and Caipirinha® varieties.
The Kalanchoe Perfecta series is new on the market a complete range of 8 strong double flowered varieties.
Newest addition to the last year introduced Royal series is the lavender coloured Royal Benefit.
WAC International introduces two new varieties at the FloraHolland Trade Fair.
The Agriom team will be pleased to welcome you.
+31 (0) 297-344078
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Achterweg 58a 1424PR De Kwakel The Netherlands
A4 Amsterdam - Den Haag: take the Aalsmeer (N201) exit. Take the N201 towards Aalsmeer, follow the ring road around Aalsmeer, go through the Waterwolftunnel, and then follow the N201 to its intersection with the N231 (Legmeerdijk). Turn right towards Kudelstaart/De Kwakel. Follow the N231 for about 4.5 km until you reach an exit 100 m after the BP petrol station on the right hand side. Turn right and then left onto: Achterweg. A2 Utrecht – Amsterdam: take the Vinkeveen (N201) exit. Follow the N201 towards Vinkeveen past Mijdrecht and Uithoorn, continue until you get to the intersection with the N231. Turn left towards FloraHolland/Kudelstaart/De Kwakel. Follow the N231 (Legmeerdijk) for about 4.5 km until you reach an exit 100 m after the BP petrol station on the right hand side. Turn right and then left onto: Achterweg.